Press

Retailers turn focus to loyalty schemes for the digital age

Industry research suggests that more than 90% of consumers use loyalty cards at least once a month, but that almost a third don't have their card with them when they reach the till.

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Kendall Jenner promotes Magnum Double at Cannes

Magnum, the Unilever-owned ice-cream brand, is working with Kendall Jenner, the fashion model part of the Kardashian reality-show family, to launch a new variant at the Cannes Film Festival.

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MullenLowe Group merges Mediahub and Profero Performance

MullenLowe Mediahub has launched a performance media arm following a merger with MullenLowe Profero Performance.

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MullenLowe Mediahub Adds Performance Marketing Capabilities With New Global Digital Offering

MullenLowe Mediahub has launched a performance media arm following a merger with MullenLowe Profero Performance.

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MullenLowe Leads Charge for 'Modern Full Service'

Jonathan Fowles is now heading the UK arm of Mediahub as the group moves to a full-service model.

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MullenLowe Group unveils the Challenger Octopus

MullenLowe Group has unveiled a new corporate logo as part of the rebranding of the IPG network's regional agencies - an octopus with boxing gloves.

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MullenLowe Group unveils boxing Octopus global identity

MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners.

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MullenLowe launches as ‘global challenger creative boutique’ – with the help of an octopus

Shiny new Interpublic network MullenLowe (bring back spaces between words somebody) is up and running, positioning itself as a ‘global creative boutique, with a challenger approach delivered through a hyperbundled operating model.’

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We’re moving in together

To provide a more joined-up experience, we're moving in with our Mullen Lowe Group family. We will be joined by advertising agency DLKW Lowe and activation agency Lowe Open as we move to our shiny new digs in Shoreditch.

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Virgin Trains plots Christmas push after website refresh

Virgin Trains has partnered with children’s charity The Book Trust to kick start its Christmas activity, a move that comes after the company overhauled its website bid to make booking easier.

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