Create a content management system that could be used by Diageo employees and local agencies all around the world.
A universal, personalised CMS with advanced features and elegant front end
How we did it
A site was created that reflected the brand feel associated with Baileys
Adhering to strict internal guidelines and policies set by Diageo we delivered a powerful CMS that had enough flexibility to meet local markets' requirements, through personalized templates, but that maintained the consistency of Baileys.com among an international audience - essential in today's increasingly globalised culture.