To trigger Cornetto craving among teens during those all-important social summer moments.
We took over digital out of home and tapped into signals to which our audience are hypersensitive: with real time, interactive footage of flirtatious teens coyly offering them a deliciously inviting bite of Cornetto. And to ensure the craving was satisfied? Directions to a local stockiest within the ad.
Stop-you-in-your-tracks advertising that engaged teens, was guaranteed to be snapped and shared to their social channels, and created serious product craving: cementing Cornetto as the innocent ice-breaker for an on-the-go-snack.