Malts.com

Diageo

Challenge

To create an online Classic Malt Whisky portal that would excite both connoisseurs and new whisky drinkers alike. 

Solution

We created a fully responsive site that became both a haven for those seeking answers to whisky questions big and small, and a digital companion to experts seeking inspiration.

Sip and savour Malts.com with the Whisky Guide, The Making of timeline and the Find a Whisky for You.   

Results

Find
  • 172% traffic increase with 3x the volume arriving from improved organic search
Inspire
  • Bounce rate reduced to 
below 20%.
Connect
  • 16% of all traffic 
clicking to purchase.

Bottoms up!

Malts.com